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Sunday 12 January 2014

Pomo



This band Gorillaz is the most post-modern band out there because it isn't a band at all there are 2 artists Damon Albarn and Jamie Hewlett who created avatars called 2-D, Noodle, Russel, and Merdoc. This video follows the conventional pattern of verse to chorus, breaks the forth wall and is generally quite interesting so I thought I'd blog about it as it is a case study for my exam. This is due to the fact that Gorillaz copy, combine and transform other music and videos to create their products. For example there is a generic hybrid as electric rap and motown music is combined.



Memes are genes but ideas because they copy combine and transform. Remixes are really postmodern as they are tweaked only slightly so that people recognize where both sections are from. e.g. Dora the explorer. South Park parodied Christian Bale making it pomo in its own right. Merchandise was even remixed such as T-shirts. The reason this process happened so quickly was because it was so mainstream that it had almost no where else to go as it had become as popular as it was going to get.

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