Survey Analysis!

conventions of music videos

• Editing -The band breaks fourth wall whereas narrative is cut to quicken pace. For example Avril Lavigne's first costume change is edited out to keep up with the rhythm of the music. Also Weezer goes back and forth to the band and the narrative and to the rhythm. I was hoping I could have filmed in black and white to show age  but my feedback from my survey says not to. I also consider using an effect to make it look antiquated so that  it will follow the theme of history. 
• Camera - There are mainly mid, long and close up shots to introduce characters and convey detail of emotion.
• Mise - en - scene - usually has microphones and a stage for the band and props that help the narrative continue for example Paramore.
• Sound - Non Diegetic is the main form of sound used because the singers lip sync and the people playing instruments are usually acting as though they are as the music is pre-recorded.
• Light - None of the music videos that I have evaluated have been black and white. Thus this is not a normal pattern of the genres Music videos. However, I will have to check with my target audience by looking at the survey.

My ideas are on the brainstorm below:

I also thought about doing a war narrative based video as Green day (wake me up when September ends) Paramore (Now) and Avril Lavigne (When your gone) are all pop punk and contain this as the plot of their storyline. However, I do not have to budget for the set or scenery for this idea even though it would follow the conventions and lyrics of the music well.

Costumes - as explained in my mind map I will hopefully get the actors to use old school uniforms or hopefully they have a black pair of trouser and a white shirt then I could get hold of  school uniforms jumpers or blazers for students.  I will ask the teachers to wear suits and identify tags so that they look professional and show their age and this will separate them from the student.  The  location reinforces the representation of age because it is in a school.

Planning notes

This is my to do list for planning I will need to brainstorm all my possible ideas in order to narrow down my options.

Total guitar cd adverts

 

Images - Three pictures of album covers for the Beatles, the Stones Roses and The Verve. The fact that these are the only images emphasises their importance. 

Colour: Yellow - Bright vibrant catches eye of audience black stands out against yellow and can be clearly read. Black box around the album and artists name to create a brand. the "Three" is in red and "of a kind" is underlined in red which puts emphasis on the fact that there are three albums being promoted.

Font: "Some might say" is in bold  and italics because it is a bands name and they are trying to attract the same audience that likes this music,   It says in medium font which 'Three of a Kind'  is slightly bigger than the description of the album which draws the attention of the readers more. I looked up "I'm only Sleeping" and it turns you this is not the name the album but a song in the album. The Album name is on The CD cover its self in really small font "Revolution". Nevertheless if they like the song they will probably buy the album. I probably would have been better if they had done a promo for the song advertised though. the Drugs don't work track by The Verve is in the album called "Urban Hymns" which is explained in the description are in italics unlike the rest of the description which is in normal small font. "this" is repeated in the advert as a whole twice once for the Beatles and then again for the stone roses to say look at this advert. There are also in bold. However "Introspection" on the verve is in bold hence it is just following the brand.

Language - I'm Only Sleeping by The Beatles "Has plenty of strummy acoustic major chords" - This uses music terminology to give an professional edge to it. Also Major Chords are happy sounding notes so the album has a cheerful tune. However it also says "This track" so I looked it up and it is only advertising the song. Moreover "acoustic" means pure music without any editing or post production done to it. There are also positive describing words in the Waterfall track by the Stone Roses such as "great" which persuade people to buy the product. Furthermore, as it says "Manchester" shows a positive representation of regional identity for the "poppy" and "Rock" Genre. Lastly the Drugs don't work track by The Verve. "Three of a kind" is almost a play on words as it is instead of "one of a Kind" also kind is another word for genre and as it says "if you like this music you should like this music" it is because they are of the same style of music and have roughly the same audiences.

Layout - The rule of three has been used which is visually appealing to the eye. This is because it is almost symmetrical if you split it down the sect album with is enhances appealing theory. The albums are split up by a back dotted line to create a structure it is like a border. this gives a columned effect like a newspaper informing through account of fact. There for it infers that the descriptions are fact when the are infact positive opinions and renationalisations. 

Unfortunately, there is not a music video for the Beatles album but I have found another one from the Hard days night album called The Hard Days Night. This is common for old promos to have the same name as the album because when we look up the name on the internet it comes up with both the song and the album. This could be classed a clever synergy as when they hear the song on the radio they look up the name and find the whole album which hopefully customers will buy. However this is probably due to the target audience as they are older and probably wouldn't go onto the internet to watch music videos or buy music from iTunes as they may not know how. Nevertheless, there is one from a different album which doesn't really have a narrative and isn't a performance based but it makes sense. I think it is trying to imply that it is hard work keeping away from all the fans.

Mise en scene costumes - suits are used to convey wealth and during the time period it was fashionable for boys to wear suits when dressed to go out., their manager decided that they would create a great image by wearing them.  The time is emphasised by the props; public telephones were used instead of mobile phones.The further use of props includes the mustache and beard used as a disguise the Beatles from their fans. Facial expressions and body language is excited from both the fans and singers. However, the stars seemed quite scared at some stages, they had never seen fans behave this way before. Thus it can infer that women are interpreted in a negative stereotype of representation and men a more powerful positive one.

Sound - no non diegetic which can be heard in the background and  all diegetic sound supported by images on screen.

Editing - No lip syncing even though it was produced in 1964 and it was invented in the 60s. Black and white effect conveys its age. there was a cut away to a man trying to open a triangle carton of milk with his teeth and spilling it because of the crowds. This also shows the time as cartons are now in the shape of cuboids instead of pyramids like jubblies.

Camera - the first shot is a long head on shot of the singers being chased by their fans. Hence portraying the importance of the stars as they are seen more clearly in the video. hand held camera used to create a faster pace and make the audience feel they are part of the promo.In addition one of the band is on the telephone and you get a good face shot.

I could only find a performance based video for The Beatles. This is probably due to the genre of the music as it has to follow the conventions of other promos in the same genre in order to keep familiarity.