Before I completely finalise which brief I am completing I wanted to make sure it was the best choice for the project. Thus I will be able to obtain the best grade.
What is an Advert?
An advert is a form of media promotion to enable information to be passed to customers quickly so that they can remember it when needing to buy the product or service it is informing about. It was used in world wars in the form of propaganda to persuade men to join the army. However, it really started in 1920 for tobacco.
What are the different types of adverts?
Demonstration e.g. Apple iphone 5
Show Need or Problem e.g. -
Comparison. Example:Coke cola
Benefit Causes Story. Example: the Lynx ad.
On Going Characters and Celebrities. Example: Premier inn
Symbol, Analogy, Exaggeration. This time, instead of showing how the product solves a problem, the technique demonstrates a benefit of the product. Example: Mucus cough
Associated User Imagery. This is all about connecting the product to the type of person the advertiser thinks would be using the product. Hoping for identification. Example: Nike.
Unique Personality Property. Example: Dyson Vacuums.
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