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Monday 1 July 2013

Brief 1

This brief includes a music video but the music used has to be non-copyright meaning there must not be any legal contracts attached to the band. Also the brief requires a magazine advertisement and also a CD cover. Therefore, I  had to research different music videos these included the following::-

What is a Music Video? - A music Video is recorded performance of a piece of music normally with dancing and visual images representing meaning of the possible lyrics or tone and mood of the music.The Music Video is also a form of promotion also known as promos as they promote the track whereas the digipack and the album advert promote the album.

A narrative based video (where the song tells the story of the action in the video) however the example below demonstrates signs of a performance based video as Beyonce breaks the fourth wall  e.g.


A performance based video (which is pretty much what it says it is footage of the band or artist performing at a concert)  e.g:


This is not that interesting for viewers because it is quite repetitive as there isn't any editing for example cross cutting like there is in the narrative based videos.
A concept based video (most of the footage does not match the narrative or there is a theory or metaphor attached to the video.)



This shows that different genres of music use different types of music videos for example Monkey Drummer is Electronic metal so the producers have used the concept based music video to emphasise the electronic idea of it. Moreover, Jon McLaughlin's video is performance based to show off the music; piano which is mostly what music of this genre tries to achieve. Lastly, Beyonces Genre is R&B and pop which is also shown through most narrative based music videos.

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