I have decided that research should never stop throughout the process. Hence, I found these two videos which have really similar beginnings this is probably because they have the same genre so one was used some its conventions and combined them with another unknown music video. For example both start with of with the female protagonist having surgery and then continue into a dance routine even though they have very different meanings.
I also googled some pop-punk album adverts:
The conventions of these is release date name of band album name and where to buy it. I this case it is a web-site on King of leon it was a shop; HMV.
The conventions continue to be followed as the bands name and album release date is copied. Moreover, the place or website to buy the album is at the bottom again. This time like The Devil Wears Prada there are tour dates as well as how to buy tickets for it. Both are quite similar to the CD front cover to maintain the brand and synergy.
Although I am not doing this genre it is interesting to look at the conventions of the CD advert
The conventions include the date that the CD comes out the place to buy it from - Website the name of artist and record lable
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