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Sunday, 9 March 2014

Digipak layout

I did not realise but the top row has to be upside down so it is able to fold into the photos below
bottom left and top right of Digipak
images will be repeated from the of the front as two band band members with skull mask like faces will will be on on one section and the other two on the other. Exactly the same photos will be used to reinforce ideas from the front page.
Colour will be green and blue backgrounds with white splatters of paint to emphasises the brand and connotations of ironic purity.

Conventionally no language or fonts will be used because these sections are inside the CD case and are usually images such as photographs.


Except the Front cover I have not really analysed many pop punk "Digipaks" because the CDs are expensive and I am working on a low budget and there are limited images of the inside and back of CD covers on Google images. So I haven’t analysed much existing media but because of my interest in music I have formed my own instinct of what conventions will be needed. For example of Back page conventional images would be small to fill up the space because my band have only written a few songs so I will probably have a splatter of paint to make sure the brand is consistent again. Plus, I will write a post about my record label logo.
Moreover, colour is mostly black background and white font because these contrast thus stand out so that the audience can see them. Additionally they are iconic for the Sub-genre of Pop-punk as Green Day and My Chemical Romance both use this colour scheme.
Language I will need to be researched in more depth but I know the C and P logos will be needed. What’s more the song names will also be vital to make sure audiences are familiar with the medium.
font will be similar to the front page to make the brand consistent through the medium again. However the copyright font will have to be smaller than the rest to enable the attention to be on the important music. A bar code is also a a massive convention of music videos so that they are available to sell.
The layout will also be fairly conventional with the track titles at the top and the copyright and record label at the bottom.

CD compartment
images will subvert conventions because usually there is a black background but I will once again use the paint to attract the interest of young people who are the target audience of this genre.
Colour will once again be Green, white and blue like the paint in the music video will be green and blue creating synergy.
I will follow conventions and have not text, font or language.
The Splatters of paint will be identical to the splatters on the front page so that the brand is consistent.
top left of Digipak 
I will ensure no images are used in this section because I genuinely think this is typical of Digipaks as conventionally band names are put here. Therefore I will copy this convention of language. The same font will be used from the rest of the album cover and black and white will be used from the back cover to once again synergy is used. I will be aligned the centre and in smaller font towards the bottom I will have a many thanks to the writers and lyricists to ensure the audience are familiar with the medium.
Therefore, should i need to promote my digipak to be produced to sell the digipak as an easy package to present quickly. 
Although I wanted to combine the conventions from My Chemical romance with the skeleton and the stencil hand holding the Grenade in Green day I cannot find a model of a skeleton that will do this shape of an OK sign or an editing tool on photoshop to change a hand to an X-ray. I mean what I really need is an X-Ray machine but this could be dangerous because these emit radiation and could essentially give the person being X-rayed Cancer because I would unnecessarily be damaging the cells in their arm as they have not broken it. Hence, I have changed my idea and would like to combine conventions of images from the pop-punk album covers I have researched. For example, I will take a photo of each band member individually so I can use a green screen more effectively because I will be able to move them to the positions I would like. Therefore, I will copy conventions from Avril Lavigne, Good Charlotte and Weezer who do not have anonymity with Green Day, Taking back Sunday, and The Get Up Kids and combine this with My Chemical Romance by using a non-copy right image of a skull from google images and editing if with photoshop to make the skulls look like masks. I continued to combine my idea with Blink 182 as this has graphics or photos of spattered paint so I will use this idea to link with my music video and create synergy.
To make the colour original I will adapt the photos of splattered paint from pink and light blue to green and dark blue in both the digipak, Music Video and Album advert to ensure the brand is consistent throughout my products. This will also make my products more masculine which rock typically is. I will also have a white background to connote purity because this juxtaposes the idea of rebellious youths which is comical due to the irony. Therefore, i will have black costumes that are the same as the music video and so will create synergy because I wanted them to have suites but this was again too expensive. 
I will copy conventions of language by having the band name, album name and record label on the spines and all except the record label on the front cover as this is conventionally on the back. Therefore, i will copy the lack of language as well because this is all that are conventionally on the front page.
Furthermore, I will subvert the font so that it relates to the band name because conventionally most of my research used san serif fonts but I will use an antiquated because this is a synonym of historic which is a theme of my products. I will have black font for the band name to match the Pop-punk costumes and red font for the album name so that it stand out against the background and connotes danger. I was thinking at one point that the male and female protagonists could be a couple like the Blink 182 promo. Hence the red could have another interpretation of love but they are not trained highly enough for this kind of acting. 
I will try and make the layout as conventional as possible it just depends where the splatters of paint land on the page which I will photograph and because if it is not clear enough to read I will have to rejig the layout so it stands out easily.

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