Now I have finished analysing existing media text I will explain the codes and conventions of Pop-punk music videos and how I intend to utilise and subvert them:
Camera Angles are conventionally varied so I will make sure I use a variety of camera angles in my music video to interest my audience. I will do this especially by filming each member of my band individually the whole way through the song so that I have more than enough footage to edit together. Furthermore camera movements are traditionally Tracking and still shots so I will subvert the tracking because of how much time it will take to make the Dolly because of my low budget I cannot buy one. Therefore I will use the unconventionally panning to try and obtain the same affect of following the characters. I will combine this with using the still shot to create a sense of familiarity with the audience. I will also challenge establishing shots in music videos because I want my band name “Conquer The Decade” which is reflective to be referenced to create synergy. I will do this by including 4 long establishing shots at the beginning of my product as this connotes that the whole thing is a flash back because it the school ends empty just like the corridors. Thus, the narrative and diegesis is reflective on the past.
Pop-punk conventions of mise-en-scene are for the band to have black clothes which is conveyed in, My chemical Romance, Blink 182, Green Day and Paramore promos. Therefore I want to copy the convention especially My Chemical Romance because they have suits and are uniform so create synergy. However, I would like to challenge the use of make up for the band which Green Day, Avril Lavigne and My chemical Romance uses so that my target market can relate to them more easily because I want both males and females to like the band. The costumes of the narrative section has also been subverted from Little Things by Good Charlotte, another music video I found after I analysed 10 music videos, as my research never really stops. This is because I will buy costumes of school uniforms for my protagonists from a charity shop because of my low budget. Plus, although they had their own ties I did not want to get paint on them in the paint fight scene. Particularly, Rob’s uniform because he is year 11 and has to use his uniform still unlike Imogen who is in sixth form so wears smart attire for that. However, in my narrative sequence I will copy both narrative and make-up because both Blink 182 and Green day have one male protagonist without make up and one female protagonist with make-up also so my audience can relate to the characters. Moreover I will adapted the narrative by combining it with Good Charlotte again because this is set in a school but the protagonists are not the band members which is what exists in most media because two I wanted to be original. What’s more, I will combine conventions from the pop music video by the Foxes and the Rock promo The Cab because pop-punk was created through the combination of these genres. I did this by using the prop of paint as a weapon of fun between the conventional rebellious youths as most pop-punk promos usually have these kind of characters in them. I will also have to subvert the use of microphones because I cannot afford them due to my low budget but I as my band actors do A-level music they could bring their instruments and I could obtain the drums and amps from the music department which are conventionally props in music videos such as Blink 182, Avril Lavigne and Green Day. Facial expressions and body language will also be used from Good Charlotte (youths bored), and band serious about music, which is in Paramore, and and Avril Lavagine Lastly, I will also copy the conventional medium key lighting in the narrative section and low key lighting in my music video because I wanted audiences to be familiar with the idea that it is a music video.
Conventional editing techniques include eye line match between the audience coming to see the band to show reaction shots which is in Avril Lavigne’s, Little Things’ and paramore’s promo all have this. However, I will develop this by including a shot reverse shot to make my product more original. I will also challenge conventions by using the dip to black to reinforce the creativity and convey emotion because the songs lyrics are “They told me I’d be fine without my former life” which is reflective because its in the past tense. Therefore, it relates to the artist title so uses synergy. I will also intercut between different locations and lip-sync in the band based section.
In addition conventions of sound will also copied and challenged for example all music videos use diegetic score but I will also use diegetic dialogue at the beginning of my music video. This is similar to Green Day both in the middle and beginning of their music video which I analysed but I will have a lot less of this sound because I felt it was not typical for a music video as Green Days video subverted conventions by putting diegetic sound into the middle of their promo. Nevertheless, I will develop my music video by import a ticking of a clock to relate once again to the title of the band “Conquer the Decade” because time has connotations of history.
Album advert
images I will copy the front cover font, colour scheme (black white red green and blue), and language (record Label, album name and band name) of the Digipak to ensure synergy is used. This will all be aligned in the centre to make sure it is clearly seen by audiences as it will take up an A4 page like the King of Leon album advert. this means the album name and band name will not be on the front cover but above and below it I will also add a web address of where to buy the album i.e. conquerthedecade.com as well as the date it is available.
No comments:
Post a Comment