Update

I will now be sorting out my resit for AS until January to get the research and planning up to date so I can start filming for A2. I will be able to do my ancillary task once I have confirmed that I cannot get the Skeleton hand (which is probably the case) and I can get the band together wearing the same things they will wear in the promo together for a photo that I will be able to edit. I need to check if I will need a green screen as I will need to ask the Photography department. This is because I will be able to put the paint splatters in the background to relate to the music video and will be able to be edit more easily. Speaking of the music video my actress in Hannah will not be able to be in my music video as she is helping several other people with theirs. I should have speeded up doing my shot list and telling people when we were filming so I could have booked with my actors sooner. It turns out that although it is handy for my media group to be in my music video because they understand how difficult it is to get actors it does not work that well as they are facing the same deadlines as me. Hence, it will be difficult to make sure everyone is free.

New and Improved Animatic!!!

Finally I have a more conventional layout of a music video at last:
The last shot may change to the 2 protagonists and this is just a plan what I aim to do is get the band to play the song while I shoot them from 4 or 5 different angles and then in post production shots could change if I find something that looks better e.g. long or mid shots of the whole band.

Planning promo and Album advert

Now I have finished analysing existing media text I will explain the codes and conventions of Pop-punk music videos and how I intend to utilise and subvert them:

Camera Angles are conventionally varied so I will make sure I use a variety of camera angles in my music video to interest my audience. I will do this especially by filming each member of my band individually the whole way through the song so that I have more than enough footage to edit together. Furthermore camera movements are traditionally Tracking and still shots so I will subvert the tracking because of how much time it will take to make the Dolly because of my low budget I cannot buy one. Therefore I will use the unconventionally panning to try and obtain the same affect of following the characters. I will combine this with using the still shot to create a sense of familiarity with the audience. I will also challenge establishing shots in music videos because I want my band name  “Conquer The Decade” which is reflective to be referenced to create synergy. I will do this by including 4 long establishing shots at the beginning of my product as this connotes that the whole thing is a flash back because it the school ends empty just like the corridors. Thus, the narrative and diegesis is reflective on the past.

Pop-punk conventions of mise-en-scene are for the band to have black clothes which is conveyed in, My chemical Romance, Blink 182, Green Day and Paramore promos. Therefore I want to copy the convention especially My Chemical Romance because they have suits and are uniform so create synergy. However, I would like to challenge the use of make up for the band which Green Day, Avril Lavigne and My chemical Romance uses so that my target market can relate to them more easily because I want both males and females to like the band. The costumes of the narrative section has also been subverted from Little Things by Good Charlotte, another music video I found after I analysed 10 music videos, as my research never really stops. This is because I will buy costumes of school uniforms for my protagonists from a charity shop because of my low budget. Plus, although they had their own ties I did not want to get paint on them in the paint fight scene. Particularly, Rob’s uniform because he is year 11 and has to use his uniform still unlike Imogen who is in sixth form so wears smart attire for that. However, in my narrative sequence I will copy both narrative and make-up because both Blink 182  and Green day have one male protagonist without make up and one female protagonist with make-up also so my audience can relate to the characters. Moreover I will adapted the narrative by combining it with Good Charlotte again because this is set in a school but the protagonists are not the band members which is what exists in most media  because two I wanted to be original. What’s more, I will combine conventions from the pop music video by the Foxes and the Rock promo The Cab because pop-punk was created through the combination of these genres. I did this by using the prop of paint as a weapon of fun between the conventional rebellious youths as most pop-punk promos usually have these kind of characters in them. I will also have to subvert the use of microphones because I cannot afford them due to my low budget but I as my band actors do A-level music they could bring their instruments and I could obtain the drums and amps from the music department which are conventionally props in music videos such as Blink 182, Avril Lavigne and Green Day. Facial expressions and body language will also be used from Good Charlotte (youths bored), and band serious about music, which is in Paramore, and and Avril Lavagine  Lastly, I will also copy the conventional medium key lighting in the narrative section and low key lighting in my music video because I wanted audiences to be familiar with the idea that it is a music video.

Conventional editing techniques include eye line match between the audience coming to see the band to show reaction shots which is in Avril Lavigne’s, Little Things’ and paramore’s promo all have this. However, I will develop this by including a shot reverse shot to make my product more original. I will also challenge conventions by using the dip to black to reinforce the creativity and convey emotion because the songs lyrics are “They told me I’d be fine without my former life” which is reflective because its in the past tense. Therefore, it relates to the artist title so uses synergy. I will also intercut between different locations and lip-sync in the band based section.

In addition conventions of sound will also copied and challenged for example all music videos use diegetic score but I will also use diegetic dialogue at the beginning of my music video. This is similar to Green Day both in the middle and beginning of their music video which I analysed but I will have a lot less of this sound because I felt it was not typical for a music video as Green Days video subverted conventions by putting diegetic sound into the middle of their promo. Nevertheless, I will develop my music video by import a ticking of a clock to relate once again to the title of the band “Conquer the Decade” because time has connotations of history. 

Album advert

images I will copy the front cover font, colour scheme (black white red green and blue), and language (record Label, album name and band name) of the Digipak to ensure synergy is used. This will all be aligned in the centre to make sure it is clearly seen by audiences as it will take up an A4 page like the King of Leon album advert. this means the album name and band name will not be on the front cover but above and below it I will also add a web address of where to buy the album i.e. conquerthedecade.com as well as the date it is available.

Ancillary Task

This is the kind of thing I want for my CD cover without the base so I will probably crop it and try and Photoshop the  colour to make it black instead of silver. This will mean it can stand out against the background and will be remixed from the internet making it post-modern. However, if I can get an original photo that would be better because it would enable me to show off my photography skills. The problem is that I thought I would be able to use he schools skeleton but the only have parts of skeleton not the whole thing. They also had one in the beauty department but the hand was suck together with a metal wiring so hopefully my friend will be able to lend me one if she can find it if not I'll have to use the image above.

Nevertheless, this is the least of my problems because I am finding it really difficult to sort out my promo. Now I have recreated a clearer version of my anamatic I need to make the shots shorter and more conventional. This means jump cutting more as my teacher reminded me that the audience doesn't really know what the school looks like so it doesn't matter if I spend loads of time filming he band during the chorus and they've only climbed some stairs because the viewers will not know how long it takes to climb the stares. Furthermore, the band members each need their moment; this is a convention of music videos I should have noticed while researching.

My friend Beth cannot find a skeleton hand but she advised me to look in hospitals for one so I asked my step brother who is training to be a doctor if he has one or could take a photo of one in the shape of the OK sign. However, if he is not successful I may need to look at my research and rethink my idea. My friend Callum gave me the inspiration of using photoshop and a copyright free image. This means I could take a photo of a skull and a photo of the lead singer Luis or the whole band and adjust the transparency on photoshop. This will link to the band Weezers and the solo artist Avril lavignes CD cover and combine it with my chemical romance's with the skull. I thought about finding a copy right free image of a hand in the OK sign but couldn't. So fingers crossed my Step brother has this skeleton hand.

Ok Alex (step Brother training to be a doctor) has access to skeleton hands but they are not the correct type like the one in beauty the fingers and thumbs are not completely movable. Therefore, I need to take a photo of the whole band and then edit their faces with photoshop to make them look skull like.