Detailed Research into Music Videos

The more I think about the more I am intrigued in the idea of doing a music video. Mostly because I am quite passionate about music and I think it will generally be interesting to find out what it involves.

History of Music Videos

Music videos were first invented by George Thomas in the late 19th century but were known as Talkies which is basically as short music film, to promote the sale of a song. Talkies were also known as illustrated songs because they were made with still images e.g.:

The Little lost child was created in1894 and it hows who much technology has developed with time if you compare them to recent videos.

However they are now called Promos in the industry which is an abbreviation of promotional form of media as the videos are essentially advertising the album single or product. Therefore, they have to be simple for the audience to remember them.

Andrew Goodwin said "pop music videos build visual associations with the music" therefore this reinforces that similar genres follow the same patten or conventions as each other. Nevertheless, generally music videos follow the same editing codes as almost all of them cross cut between a performance and the band playing.

In my secondary research I read a book called A2 Media Studies Second edition which explained the music videos are quite postmodern this is because they break the fourth wall where they look at the camera and look the audience to draw them into the story this suspend the idea and brings the music video into reality instead of fiction. Some videos such as the following are even more postmodern as intertextuality from anime is used throughout Jihaku AMV some may call this art instead of media because of the technical skill that went into it as over 100 characters featured in the music video. Also I  am not certain because I do not know the series that well but I have a feeling the lyrics follow the narrative:

Queen's Bohemian Rhapsody single was accompanied by a promotional video which many consider groundbreaking at the time because technology began to develop and in 1975 editing colour and effects were available and led to this iconic  video which had a ballad,  hard rock and operatic sections and guitar solo. At the time it was the most expensive singles made   It received a Grammy award in 2004 almost 30 years after it had been made.